How did you choose your brand colors? Actually let's stop and back up - do you even HAVE brand colors?
You see colors in everything around you but do you know the impact that these colors are having on you and your business?
There's a lot of science behind the meaning of colors and while it is worth a deep dive to choose the colors right for you, here's a little overview of what some popular colors convey: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
❗Red: energy, passion and danger. Ex: Netflix and Coca-Cola⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🔶 Orange: Creativity, Youth and Enthusiasm. Ex: Nickelodeon and Gatorade⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀💛 Yellow: Happiness, Hope and Spontaneity. Ex: McDonalds and Best Buy⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀🍏 Green: Nature, Growth and Harmony. Ex: Starbucks and Spotify
📘 Blue: Calm, Trust and Intelligence. Ex: Paypal and LinkedIn⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
🔮 Purple: Luxury, Mystery and Spirituality. Ex: Yahoo. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
🎀 Pink: Femininity, Playfulness & Romance. Ex. Baskin Robbins and Barbie. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
🐴 Brown: Wholesomeness, Warmth and Honesty. Ex: UPS⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
🕶️ Black: Power, Elegance and Sophisication. Ex. Chanel and Dior.⠀⠀⠀⠀⠀⠀⠀⠀⠀
☁️ White: Purity, Innocence and Minimalism. Ex. Apple and Marc Jacobs. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
For Courtlynn Creative, my brand colors are mainly pink and green. When you look at the combo below, what do you feel?
This is what I was going for: playful, romantic, and feminine supporting growing businesses while bringing peace into my client's lives. So, how'd I do?
If you need help rethinking your brand colors and nailing that feeling you are trying to bring to your client, send me a message for a consultation. We'd love to give you some feedback.